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Positioning
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IBM Positions Itself for Infrastructure Boom

December 3rd, 2008 · No Comments

Sam Palmisano, CEO of IBM, believes the current economic crisis offers a major opportunity for IBM.
“We’ve been given this on a silver platter,” says Sam Palmisano, CEO of IBM. “We might as well use it as an opportunity.”
See “Big Blue’s Big Plan” in Fortune.
“As companies around the globe try to get ahead of the economic [...]

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Tags: Marketing Strategy