Websites, Facebook, Twitter, RSS feeds. Television, video games, texting. Does anyone still reads books? I’m about to find out—and perhaps face the biggest marketing challenge of my career.
Broadway Books will be publishing my novel, STASH, in July 2010. This is how they describe it in promotional material:

Set in an affluent suburb in upstate New [...]

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On or around June 6 every year, I honor the soldiers who lost their lives and the veterans who survived the D-Day invasion of Normanday, which marked the turning point of World War II. My tribute takes the form of learning more about what soldiers went through, and with every new fact I learn I am more in awe [...]

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This isn’t about politics or marketing. It’s about the consequences of language choices. The media recently reported that the Obama administration has stopped using the phrase “global war on terror” — which has its roots in the Bush administration — and has substituted “overseas contingency operations.” Here’s the story from the Washington Post.
“War on terror” as a [...]

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I just laid off a client. It’s the first time this has happened during my ten years of operating a marketing business. It’s sad and ironic, that during a time when so many people are losing their jobs, so many companies staggering on the ropes, that I would be laying off a paying client.
But it [...]

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Mad Men is AMC’s brilliant television series that revolves around the world of advertising executives in the early 1960s. It is rich with atmosphere, full of compelling story lines, stocked with complex characters who behave badly and sometimes admirably.
The main character is Don Draper (played by Jon Hamm), the thirtysomething executive who heads up the [...]

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