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The Soccer Marketing Syndrome

May 27th, 2008 · No Comments

Have you ever seen little kids playing organized youth soccer? Without fail, they swarm like bees to wherever the ball is — sideline to sideline, end to end. Then the ball gets kicked or squirts out and the swarm buzzes in a new direction. The kids haven’t learned to play their positions yet, or don’t [...]

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Tags: Marketing Strategy

The Vital Few, the Trivial Many

May 27th, 2008 · No Comments

Vilfredo Pareto was the early 20th century Italian economist credited with establishing theĀ 80:20 rule, sometimes called ‘The Vital Few, the Trivial Many.’
Pareto established that 80 percent of the land in Italy was owned by 20 percent of the population. He later applied this principle to other areas of his life, noting that 80 percent of [...]

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Tags: Marketing Strategy