The Search Engine Marketing Integration Study conducted in April 2008 by iProspect and Jupiter Research revealed that 45% of search engine marketers do not integrate their efforts with offline channels.
The study also showed that larger companies with greater than $50 million in revenue and more than $1 million in their marketing budget integrate offline and online [...]

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I’ve been working with a client who is trying to fill a position for a marketing associate. They’re a small company and need a self-motivated, independent professional who will basically be the marketing department.
What a mix of skills that requires. From developing marketing plans and justifying marketing investments, to writing copy and managing vendors, to [...]

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One client of Klein Marketing is re-positioning its services in its market. Why did this come about? For several reasons:

The way the market positioned them was not the way they wanted to be seen. There is a difference between ‘market positioning’, which is what you do as a company to stake out a unique place [...]

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Great article appeared recently in Harvard Business Publishing: “Get Out of the ‘Middle of the Road’ — or Go Out of Business” by Bill Taylor. The article’s main concept is that “high-performing companies understand that it’s not enough to be “pretty good” at everything anymore. As a company, you have to be the most of [...]

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Dear Dave:
My company has big ambitions about growth but a very limited marketing budget. How can I best allocate my marketing to get the greatest return on investment?
Signed,
Working on a Shoestring
 Dear Shoestring:
Focus on one market sector, one customer segment only. The benefit of focusing on one market sector is that you can create a complete and [...]

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The Web levels the playing field between big and small companies. A small local operation can have a Web presence as robust and impressive as a multi-national company, allowing it to appear much larger than it actually is.
Size doesn’t always matter. Smaller companies can play the position that every customer gets royal treatment and personal [...]

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Starbucks recently announced it is closing 600 stores in the U.S. this year. Harvard Business School Professor John Quelch writes about Starbucks’ strategic marketing errors in “How Starbucks’ Growth Destroyed Its Brand Value.”
It’s hard to argue with any of his points. Starbucks went public and expanded too fast, losing the essence of its brand: a [...]

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One of my clients tells me they are sold on using Neuro-Linguistic Programming (NLP) in their marketing campaigns. Here’s an easy way to look at this idea: you craft marketing messages taking into account the theory that people are pre-disposed to respond positively to certain types of language and words. 
In NLP-speak, people are classified as [...]

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Most marketing can be classified as either push or pull: companies push their message out to prospects and customers through tactics such as direct mail, advertisements, and email marketing; and they also establish a presence in online directories, Web sites and search engines to pull customers in real-time when prospects are searching for information, products [...]

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If your business is barbecues, sunglasses and beer, then summer is a hot time for your marketing efforts. This also is the season for a deluge of those “HOT SUMMER MADNESS!” sales from car dealers and the like. 
But what if you’re in the B2b world and your prospects have visions of summer vacation in their [...]

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