The Web site for Mapping Analytics is a lead generation machine. Here’s why:
The most important pages are optimized for specific keywords related to the company’s products and services, and used by prospects when searching
The site is educational in nature with plenty of white papers, executive briefs and other valuable content
The site makes good use of landing [...]
Tags: Lead Generation · Web Sites
Most marketing can be classified as either push or pull: companies push their message out to prospects and customers through tactics such as direct mail, advertisements, and email marketing; and they also establish a presence in online directories, Web sites and search engines to pull customers in real-time when prospects are searching for information, products [...]
Tags: Lead Generation · Marketing Strategy
Right now, potential customers are searching online for information about products and services like yours. Do they have an urgent buying need? Maybe. More likely, they are in the information-gathering phase of their buying process.
How can you help them during this phase and get on their short list of potential solution providers? By offering relevant, [...]
Tags: Lead Generation