Dear Dave:
How can we keep prospects from filling in junk on our landing page forms, which prevents us from generating a lead and contacting that person again?
Signed,
Can’t sell to zzzyyyggyg
Dear ZZZYY …
Every company that drives prospects to the Web and offers valuable content such as white papers in exchange for contact information has met up with Ima [...]

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I had the pleasure of receiving a retail industry e-newsletter from ICSC SmartBrief. It contained sponsorship banner ads from three competing companies, each offering retailers a solution for selecting better store locations. I’ll grade the three campaigns.

 Nielsen

Offer: Plan sites with precision. Call Claritas today
Landing page: Graphics match the banner ad, providing continuity. There’s a single offer in [...]

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Many marketers use of Web site landing pages to convert visitors who click from search engines, marketing e-mails or banner ads; therefore the term “post-click marketing.” Landing pages - a one-page format tied to a specific offer such as a white paper or Webinar - have a lot going for them.
Landing pages are quick and [...]

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