MarketingSherpa is a great resource for b-to-b marketing strategy and tactics. They recently published a “Top Ten Marketing Fast Fixes” based on their survey data. You can access the quick fixes here.
Two findings stood out for me.

Marketers reported that speaking engagements deliver super high quality leads. This makes sense. When you’re a speaker at an industry event, [...]

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You know the scene when exhibiting at trade shows: the maze of booths, foot traffic, two-minute conversations, passing of business cards.
Well, in addition to a regular business card, my clients handed out cards that promoted a free eBook download. Later, when event attendees were sorting through their haul of marketing collateral, freebies and business cards — [...]

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