I received an email campaign from Eloqua, a company that makes marketing automation software. It’s a top-notch campaign. The email, rather than trying to sell me on Eloqua’s software, pitched its “fun” video on marketing automation. Below is an image and link to the campaign landing page.

A couple of things I really like about this [...]

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Most companies engage in some form of email marketing, with e-newsletters at the top of the list. But too often companies start out with a bang and end with a whimper.
The e-newsletter momentum often lasts for six months or a year. Then the schedule starts to slip. There’s nothing fresh to write about. The people [...]

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