You should be well underway with developing a marketing budget and plan for 2010. If you wait much longer, your marketing efforts will be delayed and you could miss out on a strong start to a new year.
Consider what typically goes into a marketing cycle:

Establish marketing strategy
Identify marketing objectives
Define target audience
Research media options
Conceive campaigns
Calculate costs
Craft [...]

[Read more →]

Dear Dave:
My company is significantly cutting our marketing budget for 2009, but I’m still expected to deliver results. What should I do?
Signed
Desperately seeking marketing budget
Dear Desperate:
Welcome to the “do more with less club.” A recent survey of Chief Marketing Officers by marketing services company Epsilon revealed that marketing is usually among the first casualties in a [...]

[Read more →]

Dear Dave:
My company has big ambitions about growth but a very limited marketing budget. How can I best allocate my marketing to get the greatest return on investment?
Signed,
Working on a Shoestring
 Dear Shoestring:
Focus on one market sector, one customer segment only. The benefit of focusing on one market sector is that you can create a complete and [...]

[Read more →]

Dear Dave:
I head up both sales and marketing in my company. I’m trying hard to close this important deal and can probably do it if I lower the price more.  However, my budget is tight. What if I re-allocate some money from my marketing budget to make up for the few points I’ll lose by lowering [...]

[Read more →]