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	<title>Klein Marketing</title>
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	<pubDate>Tue, 23 Feb 2010 23:14:59 +0000</pubDate>
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		<title>I&#8217;m Beginning to Like Linked-In</title>
		<link>http://www.kleinmarketing.com/2010/02/23/im-beginning-to-like-linked-in/</link>
		<comments>http://www.kleinmarketing.com/2010/02/23/im-beginning-to-like-linked-in/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 23:14:59 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=160</guid>
		<description><![CDATA[I&#8217;ve set up accounts and tried most of the top social media sites: Twitter, Facebook, Blogs, YouTube, LinkedIn. My purpose is either to advise clients on using these platforms to gain a business benefit, or to work for the benefit of my own consulting and writing business.
The social platform I&#8217;m really starting to like is [...]]]></description>
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		<title>Landing Page Sells the Offer, Not the Product</title>
		<link>http://www.kleinmarketing.com/2010/02/12/landing-page-sells-the-offer-not-the-product/</link>
		<comments>http://www.kleinmarketing.com/2010/02/12/landing-page-sells-the-offer-not-the-product/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 19:05:33 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[E-mail]]></category>

		<category><![CDATA[Lead Generation]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Web Sites]]></category>

		<category><![CDATA[e-mail marketing]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=157</guid>
		<description><![CDATA[I received an email campaign from Eloqua, a company that makes marketing automation software. It&#8217;s a top-notch campaign. The email, rather than trying to sell me on Eloqua&#8217;s software, pitched its &#8220;fun&#8221; video on marketing automation. Below is an image and link to the campaign landing page.

A couple of things I really like about this [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/02/12/landing-page-sells-the-offer-not-the-product/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cop Marketing on YouTube: Listen up Crooks</title>
		<link>http://www.kleinmarketing.com/2010/02/03/cop-marketing-on-youtube-listen-up-crooks/</link>
		<comments>http://www.kleinmarketing.com/2010/02/03/cop-marketing-on-youtube-listen-up-crooks/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 20:15:34 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=155</guid>
		<description><![CDATA[While conducting research for another project, I came across a YouTube video about the NYPD Real Time Crime Center. It was created by the BBC. This video serves many communication purposes, from the recruitment of new police officers, to educating other law enforcement agencies, to &#8230; and this is the one that piqued my interest [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/02/03/cop-marketing-on-youtube-listen-up-crooks/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Who Still Reads Books?</title>
		<link>http://www.kleinmarketing.com/2010/01/27/who-is-still-reading-books/</link>
		<comments>http://www.kleinmarketing.com/2010/01/27/who-is-still-reading-books/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 21:46:24 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=154</guid>
		<description><![CDATA[Websites, Facebook, Twitter, RSS feeds. Television, video games, texting. Does anyone still reads books? I&#8217;m about to find out—and perhaps face the biggest marketing challenge of my career.
Broadway Books will be publishing my novel, STASH, in July 2010. This is how they describe it in promotional material:
 
Set in an affluent suburb in upstate New [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/01/27/who-is-still-reading-books/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What Does &#8220;Brand Building&#8221; Mean?</title>
		<link>http://www.kleinmarketing.com/2010/01/27/what-does-brand-building-mean/</link>
		<comments>http://www.kleinmarketing.com/2010/01/27/what-does-brand-building-mean/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 21:25:13 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=153</guid>
		<description><![CDATA[I had a conversation with a business owner who wanted advice on building his company&#8217;s brand. Brand is an elusive concept that can have many meanings. Maybe that&#8217;s because each brand has its own unique meaning in the market. If your goal is brand building, you are after three things:

You want your company to be [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/01/27/what-does-brand-building-mean/feed/</wfw:commentRss>
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		<title>B2B Buy Cycle Getting More Attention</title>
		<link>http://www.kleinmarketing.com/2010/01/12/b2b-buy-cycle-getting-more-attention/</link>
		<comments>http://www.kleinmarketing.com/2010/01/12/b2b-buy-cycle-getting-more-attention/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 21:50:41 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=152</guid>
		<description><![CDATA[The buy cycle is the process that  B2B sector buyers engage in when purchasing products and services, and one that marketers must pay attention to when planning marketing strategies and crafting messaging.
The buy cycle consists of a methodical and deliberate series of four stages: Needs Awareness, Research, Consideration &#38; Comparison, and Procurement. In each [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/01/12/b2b-buy-cycle-getting-more-attention/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Avoid the Jargon Trap</title>
		<link>http://www.kleinmarketing.com/2009/12/21/how-to-avoid-the-jargon-trap/</link>
		<comments>http://www.kleinmarketing.com/2009/12/21/how-to-avoid-the-jargon-trap/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 16:59:25 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Dear Dave]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=151</guid>
		<description><![CDATA[Dear Dave: 
Every time I write something for my company, I end up resorting to jargon: words and phrases like synergy, leverage, spot on, scalable, best of breed, etc. Is this okay? Or is there a better way to write?
Signed,
Stuck in a Cliche

Dear Stuck:
The reason people use business jargon in their speaking and writing is [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2009/12/21/how-to-avoid-the-jargon-trap/feed/</wfw:commentRss>
		</item>
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		<title>IBM Goes Social</title>
		<link>http://www.kleinmarketing.com/2009/11/23/ibm-goes-social/</link>
		<comments>http://www.kleinmarketing.com/2009/11/23/ibm-goes-social/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 21:17:34 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=148</guid>
		<description><![CDATA[With social media you can&#8217;t control the conversation, which makes some companies hesitant to get involved. You would think that might be the case with a company like IBM, which isn&#8217;t known for being hip. But the &#8220;The Office&#8221; tribute video below shows just how creative IBM can be. It&#8217;s had almost 250,000 views on [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2009/11/23/ibm-goes-social/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Where to Find Resources for Social Media</title>
		<link>http://www.kleinmarketing.com/2009/11/23/where-to-find-resources-for-social-media/</link>
		<comments>http://www.kleinmarketing.com/2009/11/23/where-to-find-resources-for-social-media/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 21:05:18 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=147</guid>
		<description><![CDATA[The good news about social media is that it doesn’t cost anything to have a company Facebook page, or a LinkedIn or YouTube or Twitter account. Free blogging software is also readily available.
The bad news is that social media requires time and effort. And it’s not like you can take people off of other marketing [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2009/11/23/where-to-find-resources-for-social-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Don&#8217;t Let Me Be Misunderstood</title>
		<link>http://www.kleinmarketing.com/2009/11/11/dont-let-me-be-misunderstood/</link>
		<comments>http://www.kleinmarketing.com/2009/11/11/dont-let-me-be-misunderstood/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 14:43:27 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[E-mail]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[Email]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=146</guid>
		<description><![CDATA[ 
Back in 1965, the rock band the Animals recorded the song &#8220;Don&#8217;t Let Me Be Misunderstood&#8221;— way before email existed. But email and the hit song by the Animals share a bond when Eric Burden sings:
&#8220;I&#8217;m just a soul whose intentions are good, Oh, Lord, please don&#8217;t let me be misunderstood.&#8221;
As email writers, we [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2009/11/11/dont-let-me-be-misunderstood/feed/</wfw:commentRss>
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