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	<title>Klein Marketing</title>
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	<link>http://www.kleinmarketing.com</link>
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	<pubDate>Sun, 25 Jul 2010 13:25:24 +0000</pubDate>
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		<title>Blog on Sabbatical</title>
		<link>http://www.kleinmarketing.com/2010/07/25/blog-on-sabbatical/</link>
		<comments>http://www.kleinmarketing.com/2010/07/25/blog-on-sabbatical/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 13:25:24 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=169</guid>
		<description><![CDATA[I will not be updating this blog for several months while I am on sabbatical. I am still available for marketing consulting services. Thank you.
]]></description>
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		<title>Thought Leadership: More than a Buzzword</title>
		<link>http://www.kleinmarketing.com/2010/05/18/thought-leadership-more-than-a-buzzword/</link>
		<comments>http://www.kleinmarketing.com/2010/05/18/thought-leadership-more-than-a-buzzword/#comments</comments>
		<pubDate>Tue, 18 May 2010 22:06:57 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=168</guid>
		<description><![CDATA[Establishing your company as a thought leader provides benefits that no marketing or advertising program can deliver on its own. As a thought leader, your company will gain credibility in the market and become a trusted advisor and partner—not just another vendor. Potential customers will gravitate toward your products and services. Journalists will seek you [...]]]></description>
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		<item>
		<title>Marketing STASH - Getting Blurbs</title>
		<link>http://www.kleinmarketing.com/2010/04/07/marketing-stash-getting-blurbs/</link>
		<comments>http://www.kleinmarketing.com/2010/04/07/marketing-stash-getting-blurbs/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 15:28:30 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Stash]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=167</guid>
		<description><![CDATA[Blurbs are quotes from other writers that the publisher will use to help market and sell your book. Right now, my publisher, agent, and I are on the hunt for authors who will read the novel and provide a comment.
One author I&#8217;m approaching is Lorrie Moore, a writer I&#8217;ve admired throughout her career. But I [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/04/07/marketing-stash-getting-blurbs/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why are Webinars so Boring?</title>
		<link>http://www.kleinmarketing.com/2010/04/07/why-are-webinars-so-boring/</link>
		<comments>http://www.kleinmarketing.com/2010/04/07/why-are-webinars-so-boring/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 15:18:05 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Webinars]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=166</guid>
		<description><![CDATA[In the past year, I&#8217;ve probably registered for 30 Webinars, shown up for 12 of them, and lasted to the end for none of them. What could be an effective marketing tactic often falls flat. One of your Webinar selling points—Conveniently attend while in your office at your own computer!—becomes one of your weak points. [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/04/07/why-are-webinars-so-boring/feed/</wfw:commentRss>
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		<title>Overcome the Objections of Potential Customers</title>
		<link>http://www.kleinmarketing.com/2010/03/17/overcome-the-objections-of-potential-customers/</link>
		<comments>http://www.kleinmarketing.com/2010/03/17/overcome-the-objections-of-potential-customers/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 20:56:00 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Working with Sales]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=161</guid>
		<description><![CDATA[When customers don&#8217;t buy from you, they have a reason. Price too high, doubts about your company, weak support policies, product fall short.
Of course, customers don&#8217;t always tell you the real reason they&#8217;re not ready to buy. That&#8217;s why marketing needs to know every possible customer objection in advance and develop messaging and tools that [...]]]></description>
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		<title>I&#8217;m Beginning to Like Linked-In</title>
		<link>http://www.kleinmarketing.com/2010/02/23/im-beginning-to-like-linked-in/</link>
		<comments>http://www.kleinmarketing.com/2010/02/23/im-beginning-to-like-linked-in/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 23:14:59 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=160</guid>
		<description><![CDATA[I&#8217;ve set up accounts and tried most of the top social media sites: Twitter, Facebook, Blogs, YouTube, LinkedIn. My purpose is either to advise clients on using these platforms to gain a business benefit, or to work for the benefit of my own consulting and writing business.
The social platform I&#8217;m really starting to like is [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/02/23/im-beginning-to-like-linked-in/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Landing Page Sells the Offer, Not the Product</title>
		<link>http://www.kleinmarketing.com/2010/02/12/landing-page-sells-the-offer-not-the-product/</link>
		<comments>http://www.kleinmarketing.com/2010/02/12/landing-page-sells-the-offer-not-the-product/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 19:05:33 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[E-mail]]></category>

		<category><![CDATA[Lead Generation]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Web Sites]]></category>

		<category><![CDATA[e-mail marketing]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=157</guid>
		<description><![CDATA[I received an email campaign from Eloqua, a company that makes marketing automation software. It&#8217;s a top-notch campaign. The email, rather than trying to sell me on Eloqua&#8217;s software, pitched its &#8220;fun&#8221; video on marketing automation. Below is an image and link to the campaign landing page.

A couple of things I really like about this [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/02/12/landing-page-sells-the-offer-not-the-product/feed/</wfw:commentRss>
		</item>
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		<title>Cop Marketing on YouTube: Listen up Crooks</title>
		<link>http://www.kleinmarketing.com/2010/02/03/cop-marketing-on-youtube-listen-up-crooks/</link>
		<comments>http://www.kleinmarketing.com/2010/02/03/cop-marketing-on-youtube-listen-up-crooks/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 20:15:34 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=155</guid>
		<description><![CDATA[While conducting research for another project, I came across a YouTube video about the NYPD Real Time Crime Center. It was created by the BBC. This video serves many communication purposes, from the recruitment of new police officers, to educating other law enforcement agencies, to &#8230; and this is the one that piqued my interest [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/02/03/cop-marketing-on-youtube-listen-up-crooks/feed/</wfw:commentRss>
		</item>
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		<title>Who Still Reads Books?</title>
		<link>http://www.kleinmarketing.com/2010/01/27/who-is-still-reading-books/</link>
		<comments>http://www.kleinmarketing.com/2010/01/27/who-is-still-reading-books/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 21:46:24 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Personal]]></category>

		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=154</guid>
		<description><![CDATA[Websites, Facebook, Twitter, RSS feeds. Television, video games, texting. Does anyone still reads books? I&#8217;m about to find out—and perhaps face the biggest marketing challenge of my career.
Broadway Books will be publishing my novel, STASH, in July 2010. This is how they describe it in promotional material:
 
Set in an affluent suburb in upstate New [...]]]></description>
		<wfw:commentRss>http://www.kleinmarketing.com/2010/01/27/who-is-still-reading-books/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What Does &#8220;Brand Building&#8221; Mean?</title>
		<link>http://www.kleinmarketing.com/2010/01/27/what-does-brand-building-mean/</link>
		<comments>http://www.kleinmarketing.com/2010/01/27/what-does-brand-building-mean/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 21:25:13 +0000</pubDate>
		<dc:creator>David Klein</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.kleinmarketing.com/?p=153</guid>
		<description><![CDATA[I had a conversation with a business owner who wanted advice on building his company&#8217;s brand. Brand is an elusive concept that can have many meanings. Maybe that&#8217;s because each brand has its own unique meaning in the market. If your goal is brand building, you are after three things:

You want your company to be [...]]]></description>
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