When Harvard Business Publishing offers a ‘Tips’ article on business writing and refers mostly to email writing, you realize two things:

How essential email is in business communications
How poorly most business emails are written

Here’s a link to the Harvard Business Publishing article, “Four Tips for Better Business Writing“, by David Silverman.
You likely use emal to communicate with customers, [...]

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A colleague of mine said she’s recommending that all her clients create videos to help market their companies. When I asked her why video I expected to hear about how it’s important to diversify your marketing mix and communication channels. You should reinforce written web copy and drive home your point with a punchy video. [...]

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I’m always talking to my clients about the need to create more marketing content. But what exactly is content? Information, yes, but more than that: it is water for customers and prospects who thirst for knowledge, it is sustenance to fuel the marathon process known as the sales cycle.
Content consists of web pages, white papers, articles, [...]

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I consider business jargon an infectious disease spreading unchecked through business communications, making many Web sites, presentations, brochures and customer proposals weak and sickly.
What is business jargon? Words and expressions that have no meaning because they are exaggerations, unsubstantiated claims, or tired cliches. They’re often associated with a particular industry or technology; any normal person running across them [...]

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White papers can generate leads, position your company as a leader, gain interest from the media, and educate customers and prospects.
With benefits like these, what’s not to like about white papers? Well, for one, the term white paper has become corrupted. Historically, white papers have been educational in nature, tackling a technical or business [...]

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When trying to write about your product or service, is it true that “Less is More?” Or did some lazy copywriter come up with that expression to save himself work? (See below for the presumed origin of the expression “Less is More.”)
The “Less is More” mantra is popular in marketing communication. You see minimalist print [...]

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One of my clients tells me they are sold on using Neuro-Linguistic Programming (NLP) in their marketing campaigns. Here’s an easy way to look at this idea: you craft marketing messages taking into account the theory that people are pre-disposed to respond positively to certain types of language and words. 
In NLP-speak, people are classified as [...]

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