I received an email campaign from Eloqua, a company that makes marketing automation software. It’s a top-notch campaign. The email, rather than trying to sell me on Eloqua’s software, pitched its “fun” video on marketing automation. Below is an image and link to the campaign landing page.

A couple of things I really like about this [...]

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If your Web site is old and out-of-date, you might need to replace it completely. On the other hand, you might be able to save money and time yet still create an effective new site simply by performing a Web site refresh.
I recently completed a Web site refresh for M.M. Hayes Company, Inc. (www.mmhayes.com).
Here were [...]

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On Web sites, “Content is King.” Fresh, relevant and up-to-date content will help your site perform better in search engine rankings and will keep customers and prospects engaged and coming back to your Web site.
The challenge is coming up with all this fresh content. Busy marketers don’t always have time to write or update copy, [...]

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Dear Dave:
How can we keep prospects from filling in junk on our landing page forms, which prevents us from generating a lead and contacting that person again?
Signed,
Can’t sell to zzzyyyggyg
Dear ZZZYY …
Every company that drives prospects to the Web and offers valuable content such as white papers in exchange for contact information has met up with Ima [...]

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You need your Web site to attract prospects, generate qualified leads and promote your brand. That means you must constantly tune your Web site to make sure it’s hitting all the right notes with customers and prospects. Here’s a quick checklist of five things you should have on your Web site, and five to avoid.
 What [...]

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The Search Engine Marketing Integration Study conducted in April 2008 by iProspect and Jupiter Research revealed that 45% of search engine marketers do not integrate their efforts with offline channels.
The study also showed that larger companies with greater than $50 million in revenue and more than $1 million in their marketing budget integrate offline and online [...]

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I had the pleasure of receiving a retail industry e-newsletter from ICSC SmartBrief. It contained sponsorship banner ads from three competing companies, each offering retailers a solution for selecting better store locations. I’ll grade the three campaigns.

 Nielsen

Offer: Plan sites with precision. Call Claritas today
Landing page: Graphics match the banner ad, providing continuity. There’s a single offer in [...]

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The Web site for Mapping Analytics is a lead generation machine. Here’s why:

The most important pages are optimized for specific keywords related to the company’s products and services, and used by prospects when searching
The site is educational in nature with plenty of white papers, executive briefs and other valuable content
The site makes good use of landing [...]

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I recently abandoned my traditional Web site for this blog. Why did I do it? Let me count the ways:

The Web site was old and needed updating or replacement anyway
There are always new things in marketing to write about and discuss, and a traditional Web site isn’t as good as a blog for that purpose
Traditional static [...]

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Many marketers use of Web site landing pages to convert visitors who click from search engines, marketing e-mails or banner ads; therefore the term “post-click marketing.” Landing pages - a one-page format tied to a specific offer such as a white paper or Webinar - have a lot going for them.
Landing pages are quick and [...]

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