I’ve set up accounts and tried most of the top social media sites: Twitter, Facebook, Blogs, YouTube, LinkedIn. My purpose is either to advise clients on using these platforms to gain a business benefit, or to work for the benefit of my own consulting and writing business.
The social platform I’m really starting to like is [...]

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I received an email campaign from Eloqua, a company that makes marketing automation software. It’s a top-notch campaign. The email, rather than trying to sell me on Eloqua’s software, pitched its “fun” video on marketing automation. Below is an image and link to the campaign landing page.

A couple of things I really like about this [...]

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With social media you can’t control the conversation, which makes some companies hesitant to get involved. You would think that might be the case with a company like IBM, which isn’t known for being hip. But the “The Office” tribute video below shows just how creative IBM can be. It’s had almost 250,000 views on [...]

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The good news about social media is that it doesn’t cost anything to have a company Facebook page, or a LinkedIn or YouTube or Twitter account. Free blogging software is also readily available.
The bad news is that social media requires time and effort. And it’s not like you can take people off of other marketing [...]

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HubSpot is a company that offers a platform to manage “inbound marketing” efforts. Inbound as opposed to outbound, which means prospects contact you rather than you reaching out to them. Most inbound marketing is online marketing: search engines, links from blogs, and other social media.
I’m writing not to promote HubSpot—although I have recommended them to [...]

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Social media such as Facebook, Twitter, LinkedIn, Blogs and YouTube can help provide links and content that improve SEO rankings. Social media also can get your company name out there to build brand awareness and visibility. And there are some metrics you can measure with social media: subscribers to your blog or the number of [...]

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