If your business is barbecues, sunglasses and beer, then summer is a hot time for your marketing efforts. This also is the season for a deluge of those “HOT SUMMER MADNESS!” sales from car dealers and the like. 
But what if you’re in the B2b world and your prospects have visions of summer vacation in their [...]

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Have you ever seen little kids playing organized youth soccer? Without fail, they swarm like bees to wherever the ball is — sideline to sideline, end to end. Then the ball gets kicked or squirts out and the swarm buzzes in a new direction. The kids haven’t learned to play their positions yet, or don’t [...]

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Vilfredo Pareto was the early 20th century Italian economist credited with establishing the 80:20 rule, sometimes called ‘The Vital Few, the Trivial Many.’
Pareto established that 80 percent of the land in Italy was owned by 20 percent of the population. He later applied this principle to other areas of his life, noting that 80 percent of [...]

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