Most marketing can be classified as either push or pull: companies push their message out to prospects and customers through tactics such as direct mail, advertisements, and email marketing; and they also establish a presence in online directories, Web sites and search engines to pull customers in real-time when prospects are searching for information, products [...]

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Right now, potential customers are searching online for information about products and services like yours. Do they have an urgent buying need? Maybe. More likely, they are in the information-gathering phase of their buying process.

How can you help them during this phase and get on their short list of potential solution providers? By offering relevant, [...]

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