I received an email campaign from Eloqua, a company that makes marketing automation software. It’s a top-notch campaign. The email, rather than trying to sell me on Eloqua’s software, pitched its “fun” video on marketing automation. Below is an image and link to the campaign landing page.

A couple of things I really like about this [...]

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Back in 1965, the rock band the Animals recorded the song “Don’t Let Me Be Misunderstood”— way before email existed. But email and the hit song by the Animals share a bond when Eric Burden sings:
“I’m just a soul whose intentions are good, Oh, Lord, please don’t let me be misunderstood.”
As email writers, we [...]

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Most companies engage in some form of email marketing, with e-newsletters at the top of the list. But too often companies start out with a bang and end with a whimper.
The e-newsletter momentum often lasts for six months or a year. Then the schedule starts to slip. There’s nothing fresh to write about. The people [...]

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