Dear Dave:
My company has big ambitions about growth but a very limited marketing budget. How can I best allocate my marketing to get the greatest return on investment?
Signed,
Working on a Shoestring
Dear Shoestring:
Focus on one market sector, one customer segment only. The benefit of focusing on one market sector is that you can create a complete and [...]
Entries Tagged as 'Dear Dave'
Limited Marketing Budget? Here’s Your Strategy
August 6th, 2008 · No Comments
Tags: Dear Dave · Marketing Strategy
Desperate Times Call for Desperate Measures
July 10th, 2008 · No Comments
Dear Dave:
I head up both sales and marketing in my company. I’m trying hard to close this important deal and can probably do it if I lower the price more. However, my budget is tight. What if I re-allocate some money from my marketing budget to make up for the few points I’ll lose by lowering [...]
Tags: Dear Dave · Working with Sales