Dear Dave:
My company has big ambitions about growth but a very limited marketing budget. How can I best allocate my marketing to get the greatest return on investment?
Signed,
Working on a Shoestring
 Dear Shoestring:
Focus on one market sector, one customer segment only. The benefit of focusing on one market sector is that you can create a complete and [...]

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Dear Dave:
I head up both sales and marketing in my company. I’m trying hard to close this important deal and can probably do it if I lower the price more.  However, my budget is tight. What if I re-allocate some money from my marketing budget to make up for the few points I’ll lose by lowering [...]

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