Blurbs are quotes from other writers that the publisher will use to help market and sell your book. Right now, my publisher, agent, and I are on the hunt for authors who will read the novel and provide a comment.
One author I’m approaching is Lorrie Moore, a writer I’ve admired throughout her career. But I [...]

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In the past year, I’ve probably registered for 30 Webinars, shown up for 12 of them, and lasted to the end for none of them. What could be an effective marketing tactic often falls flat. One of your Webinar selling points—Conveniently attend while in your office at your own computer!—becomes one of your weak points. [...]

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