I received an email campaign from Eloqua, a company that makes marketing automation software. It’s a top-notch campaign. The email, rather than trying to sell me on Eloqua’s software, pitched its “fun” video on marketing automation. Below is an image and link to the campaign landing page.

A couple of things I really like about this landing page:

• It’s completely focused on the video. There’s no other navigation to Eloqua’s web site.
• The promotional copy sells the video: “award-winning”, “fun”, “entertain & educate”.
• Social media nicely integrated with links to Tweet about or share the video on Facebook.
• The video itself delivers as promised (although it’s much too long; that’s my one issue).
• There are plenty of opportunities within the video to connect with Eloqua and engage with a salesperson.