While conducting research for another project, I came across a YouTube video about the NYPD Real Time Crime Center. It was created by the BBC. This video serves many communication purposes, from the recruitment of new police officers, to educating other law enforcement agencies, to … and this is the one that piqued my interest the most: a deterrent to criminals.

I hope so. YouTube reports to be the fourth most-visited site on the Internet, with over 90 million unique monthly visitors. There’s bound to be a few shady characters in that group.

If you’re creating videos for your organization, start by defining your communication objectives.