I’ve set up accounts and tried most of the top social media sites: Twitter, Facebook, Blogs, YouTube, LinkedIn. My purpose is either to advise clients on using these platforms to gain a business benefit, or to work for the benefit of my own consulting and writing business.
The social platform I’m really starting to like is [...]

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I received an email campaign from Eloqua, a company that makes marketing automation software. It’s a top-notch campaign. The email, rather than trying to sell me on Eloqua’s software, pitched its “fun” video on marketing automation. Below is an image and link to the campaign landing page.

A couple of things I really like about this [...]

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While conducting research for another project, I came across a YouTube video about the NYPD Real Time Crime Center. It was created by the BBC. This video serves many communication purposes, from the recruitment of new police officers, to educating other law enforcement agencies, to … and this is the one that piqued my interest [...]

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