Websites, Facebook, Twitter, RSS feeds. Television, video games, texting. Does anyone still reads books? I’m about to find out—and perhaps face the biggest marketing challenge of my career.
Broadway Books will be publishing my novel, STASH, in July 2010. This is how they describe it in promotional material:

Set in an affluent suburb in upstate New [...]

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I had a conversation with a business owner who wanted advice on building his company’s brand. Brand is an elusive concept that can have many meanings. Maybe that’s because each brand has its own unique meaning in the market. If your goal is brand building, you are after three things:

You want your company to be [...]

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The buy cycle is the process that B2B sector buyers engage in when purchasing products and services, and one that marketers must pay attention to when planning marketing strategies and crafting messaging.
The buy cycle consists of a methodical and deliberate series of four stages: Needs Awareness, Research, Consideration & Comparison, and Procurement. In each [...]

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