With social media you can’t control the conversation, which makes some companies hesitant to get involved. You would think that might be the case with a company like IBM, which isn’t known for being hip. But the “The Office” tribute video below shows just how creative IBM can be. It’s had almost 250,000 views on [...]

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The good news about social media is that it doesn’t cost anything to have a company Facebook page, or a LinkedIn or YouTube or Twitter account. Free blogging software is also readily available.
The bad news is that social media requires time and effort. And it’s not like you can take people off of other marketing [...]

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Back in 1965, the rock band the Animals recorded the song “Don’t Let Me Be Misunderstood”— way before email existed. But email and the hit song by the Animals share a bond when Eric Burden sings:
“I’m just a soul whose intentions are good, Oh, Lord, please don’t let me be misunderstood.”
As email writers, we [...]

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