HubSpot is a company that offers a platform to manage “inbound marketing” efforts. Inbound as opposed to outbound, which means prospects contact you rather than you reaching out to them. Most inbound marketing is online marketing: search engines, links from blogs, and other social media.

I’m writing not to promote HubSpot—although I have recommended them to clients—but to use one of their videos as an example of effective video marketing. This one compares outbound tactic marketing tactics such as cold calling and direct mail to inbound tactics managed and measured by the HubSpot platform.

An entire value proposition presented in less then three minutes. Entertaining and memorable. (You might recognize the tune from Alanis Morissette.)