Another great article in Harvard Business Publishing, this one about leadership. It’s a good read for any executive: “Don’t Let Your Strength Become Your Weakness.”

The article made me think in marketing terms, as I tend to do. Companies must be careful that their marketing strengths are not taken to the extreme—until they become weaknesses.

Here’s what I mean:

• One of your strengths is the ability to focus on your target market. But don’t wear blinders that cause you to miss opportunities elsewhere.
• One of your strengths is nimbleness, the ability to quickly adjust to changing market conditions. But don’t lose your ability to stick to a plan you know is right.
• One of your strengths is marketing analysis and measurement. But don’t ignore the benefits of creative inspiration.