Another great article in Harvard Business Publishing, this one about leadership. It’s a good read for any executive: “Don’t Let Your Strength Become Your Weakness.”
The article made me think in marketing terms, as I tend to do. Companies must be careful that their marketing strengths are not taken to the extreme—until they become weaknesses.
Here’s what [...]

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HubSpot is a company that offers a platform to manage “inbound marketing” efforts. Inbound as opposed to outbound, which means prospects contact you rather than you reaching out to them. Most inbound marketing is online marketing: search engines, links from blogs, and other social media.
I’m writing not to promote HubSpot—although I have recommended them to [...]

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And it’s ethical … but only if you’re plagiarizing your company’s own content. Here’s what I mean: if you create good content, re-use it.

Split a white paper into a number of blog entries
Re-purpose a brochure as a web page
Take a video of a company executive speaking at an industry event and put it on your [...]

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Social media such as Facebook, Twitter, LinkedIn, Blogs and YouTube can help provide links and content that improve SEO rankings. Social media also can get your company name out there to build brand awareness and visibility. And there are some metrics you can measure with social media: subscribers to your blog or the number of [...]

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It’s probably unrealistic to get rid of all your bullet points in PowerPoint, but the idea is to make your slides more visual and less text-heavy. The presenter speaks the words, the screen reinforces the key points using visuals, the audience understands and remembers.
PowerPoint is one of the most abused pieces of software. And giving [...]

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