What is your company doing to prepare for the economic recovery? Klein Marketing recently worked with GlobalSpec, an engineering search engine and media company, to develop a white paper encouraging its customers and prospects to take action now. Waiting too long can put you behind competitors.

From the white paper …

The important question during a downturn isn’t whether or not the economy will recover-it will; it always does. The important question is whether your company will be in position to surge when the economy begins to grow again. To a large degree, the level of your success will depend on your marketing efforts and capabilities: what you have done during the downturn and what you put in place now to win business during the recovery. You will need to make strategic decisions about choosing new media, entering new markets, and positioning products.

Success will also depend on the timing of your efforts. Now is the time to establish marketing plans for the recovery-formulate strategies, design campaigns, make media choices, justify expenditures-so you are ready to go with an approved marketing plan when your company’s budgets open up and you have marketing funds to invest.

The white paper will be promoted via email to all of GlobalSpec’s customers and prospects. It will be featured in an article in their monthly Marketing Maven newsletter, and posted to the company’s blog. Link to white paper.