Dear Dave:
My company is considering using a cold call campaign to help generate leads. But it seems that everyone is so busy and also using Caller ID, and no one answers their phone these days. Can cold calling still work?
Signed,
In the Dark about Cold Calling
Dear In the Dark:
The name alone gives me the chills and [...]

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What is your company doing to prepare for the economic recovery? Klein Marketing recently worked with GlobalSpec, an engineering search engine and media company, to develop a white paper encouraging its customers and prospects to take action now. Waiting too long can put you behind competitors.
From the white paper …

The important question during a downturn [...]

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You should be well underway with developing a marketing budget and plan for 2010. If you wait much longer, your marketing efforts will be delayed and you could miss out on a strong start to a new year.
Consider what typically goes into a marketing cycle:

Establish marketing strategy
Identify marketing objectives
Define target audience
Research media options
Conceive campaigns
Calculate costs
Craft [...]

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I sound like a broken record (not that anyone still has records) when I endlessly implore companies to focus their marketing on a few core initiatives where they have the greatest chance of success.
For any manager having trouble focusing, I recommend this recent article in Harvard Business Publishing: “The Key to Effectiveness? Focus” — and [...]

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Most companies engage in some form of email marketing, with e-newsletters at the top of the list. But too often companies start out with a bang and end with a whimper.
The e-newsletter momentum often lasts for six months or a year. Then the schedule starts to slip. There’s nothing fresh to write about. The people [...]

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