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Entries from August 2009

5 Elements of a Web Site Refresh

August 24th, 2009 · No Comments

If your Web site is old and out-of-date, you might need to replace it completely. On the other hand, you might be able to save money and time yet still create an effective new site simply by performing a Web site refresh.
I recently completed a Web site refresh for M.M. Hayes Company, Inc. (www.mmhayes.com).
Here were [...]

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Tags: Web Sites

Content Task Force: Ready for Assignment

August 11th, 2009 · No Comments

On Web sites, “Content is King.” Fresh, relevant and up-to-date content will help your site perform better in search engine rankings and will keep customers and prospects engaged and coming back to your Web site.
The challenge is coming up with all this fresh content. Busy marketers don’t always have time to write or update copy, [...]

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Tags: Web Sites · Writing