Today I saw two articles about that mentioned negotiating and made me think how important it is for marketers to be good negotiators.
In an interview with Larry King reported on CNN.com, former Secretary of State Colin Powell said about North Korea:
“They are some of the best, toughest negotiators I’ve ever dealt with,” Powell said. “And [...]

[Read more →]

Dear Dave:
How can we keep prospects from filling in junk on our landing page forms, which prevents us from generating a lead and contacting that person again?
Signed,
Can’t sell to zzzyyyggyg
Dear ZZZYY …
Every company that drives prospects to the Web and offers valuable content such as white papers in exchange for contact information has met up with Ima [...]

[Read more →]

Dear Dave:
Our company has had the same look and feel to our marketing materials for years. Is that reason enough to make a change?
Signed,
Familiarity Breeds Contempt
Dear FBC:
I’ve seen otherwise intelligent and accomplished marketing professionals overhaul—at significant expense—a company’s entire marketing collateral set, even the logo, simply because they became tired with the way it looks. [...]

[Read more →]