You need your Web site to attract prospects, generate qualified leads and promote your brand. That means you must constantly tune your Web site to make sure it’s hitting all the right notes with customers and prospects. Here’s a quick checklist of five things you should have on your Web site, and five to avoid.
 What [...]

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A client recently asked for help developing a marketing strategy to help grow their business to the next level. I started by asking my client to articulate their business strategy. By business strategy, I mean a broader, directional view of business goals and how to achieve them. These may include:

A definition of what business you are [...]

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I am an ambivalent owner of a GM vehicle, a SAAB. That made me eligible to receive a letter from GM that contained this sentence:
“As you may know, GM is using an expedited, court-supervised process to accelerate the reinvention of our company.”
No, I didn’t know that. I only knew what the entire world knew: GM [...]

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On or around June 6 every year, I honor the soldiers who lost their lives and the veterans who survived the D-Day invasion of Normanday, which marked the turning point of World War II. My tribute takes the form of learning more about what soldiers went through, and with every new fact I learn I am more in awe [...]

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Google started as a noun and became a verb. That’s what I call brand strength. Can Bing do the same? Bing is Microsoft’s name for its new search service, as noted in the New York Times’ article “Microsoft’s Search for a Name Ends with a Bing.” Microsoft CEO Steven Ballmer was quoted as saying he liked Bing’s [...]

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