Dear Dave:
An executive at our company came into my office and dropped a magazine on my desk and said, “I want you to place an ad in here,” then turned and walked out the door. The magazine covers our industry and target market, but will running a single ad in a single issue of a [...]

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This isn’t about politics or marketing. It’s about the consequences of language choices. The media recently reported that the Obama administration has stopped using the phrase “global war on terror” — which has its roots in the Bush administration — and has substituted “overseas contingency operations.” Here’s the story from the Washington Post.
“War on terror” as a [...]

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I’ve been invited to present at a meeting of a business referral networking group tomorrow. Topic: How to create a business referral marketing program.
Most of the group’s members work for small businesses or have their own businesses. A few work for banks or insurance companies, but must build their own customer base through marketing. What [...]

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