Everyone has heard the expression “Content is King.” Good content helps improve search engine optimization, educate prospects, generate qualified leads, position your company as experts and more. So what type of content actually is kingly, or king-like, or just king?
At the top of my list are white papers based on surveys. One of my clients, [...]

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Dear Dave:
My colleague at work says you’re only supposed to put one space at the end of a sentence before starting another sentence, but I learned you should put two spaces and that’s how I write documents. He’s always changing them. Who’s right?
Signed,
Two Spaces are Better
Dear Two Spaces are Better:
You call this marketing? What are [...]

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When Harvard Business Publishing offers a ‘Tips’ article on business writing and refers mostly to email writing, you realize two things:

How essential email is in business communications
How poorly most business emails are written

Here’s a link to the Harvard Business Publishing article, “Four Tips for Better Business Writing“, by David Silverman.
You likely use emal to communicate with customers, [...]

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