Chief Marketing Officers (CMOs) have a notoriously short lifespan. But some allegedly good news was just reported by John Quelch in Harvard Business Publishing:
Chief Marketing Officers (CMOs) are holding on to their jobs longer. Spencer Stuart’s annual survey of CMO tenure at the 100 most advertised brands in the USA reveals average time on the [...]

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A colleague of mine said she’s recommending that all her clients create videos to help market their companies. When I asked her why video I expected to hear about how it’s important to diversify your marketing mix and communication channels. You should reinforce written web copy and drive home your point with a punchy video. [...]

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Like many businesses, in my business my partners can be my competitors. Take one of the bigger marketing and advertising agencies, for example. It doesn’t have to be that big. If it’s got ten full time employees, that’s ten times what I have. They have a media buyer, web expert, creative director, copywriter, designer—I have [...]

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You work hard and invest valuable resources to earn new customers. You should also invest to keep them loyal over the long term. Repeat customers tend to be highly profitable because it costs much less to keep a customer than to get a new one. Repeat customers are your best source for new referrals. Repeat [...]

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