Dear Dave:
Our company sells this nifty project management tool to small medical device manufacturers and we’ve got good market share. Then just last month we closed our biggest deal ever selling the PM tool to a telecommunications service provider, where the decision maker there knew our VP of Sales through a previous personal relationship. Now [...]
Entries from December 2008
One Night Stand or Long Term Market Opportunity?
December 30th, 2008 · No Comments
Tags: Dear Dave · Marketing Strategy
Niagara Falls: Spectacular in Winter
December 15th, 2008 · No Comments
Have you visited Niagara Falls in winter? The mist billowing from the cascade freezes and coats the trees and parks and railings with a veneer of brilliant, shimmering ice. Slush and water solidify into a monolithic ice bridge that spans shoreline to shoreline below the Falls. One of the country’s largest holiday illuminations is on display in Niagara Falls, with [...]
Tags: Personal
80/20 Marketing Meetings
December 5th, 2008 · No Comments
Dear Dave:
At my company, we have marketing meetings that go on and on and nothing seems to get accomplished. People talk about a million things and by the time we get on track, everyone’s exhausted. What should we do?
Signed,
Nodding off at the meeting table
Dear Nodding:
In a previous article, “The Vital Few, The Trivial Many,” I ranted [...]
Tags: Dear Dave
IBM Positions Itself for Infrastructure Boom
December 3rd, 2008 · No Comments
Sam Palmisano, CEO of IBM, believes the current economic crisis offers a major opportunity for IBM.
“We’ve been given this on a silver platter,” says Sam Palmisano, CEO of IBM. “We might as well use it as an opportunity.”
See “Big Blue’s Big Plan” in Fortune.
“As companies around the globe try to get ahead of the economic [...]
Tags: Marketing Strategy