Success with press releases involves more than writing your news and distributing it on the news wire or submitting to editors, where it will likely disappear and never be seen or heard from again.
Today, some new rules apply to press releases. Editors are extremely busy and you must work to capture their attention; your customers and prospects [...]

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Some marketers have a militant reputation for policing their company’s logos and graphic marks. They safeguard and hide original logo files as if protecting a confidential information source.
Invariably, there are leaks. It could be a clever salesperson copying the logo from your Web site and throwing it into a presentation or proposal, but first applying their own [...]

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Dear Dave:
My company is significantly cutting our marketing budget for 2009, but I’m still expected to deliver results. What should I do?
Signed
Desperately seeking marketing budget
Dear Desperate:
Welcome to the “do more with less club.” A recent survey of Chief Marketing Officers by marketing services company Epsilon revealed that marketing is usually among the first casualties in a [...]

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