Some companies tend to scale back on marketing investments when economic conditions are difficult, yet history is rich with examples of companies that gain advantage by maintaining or increasing marketing during challenging times.

What at first may seem like a bold or risky strategy – funding a variable cost such as marketing during a time of financial pressure – is in reality a well-documented and proven course of action to increase revenue.

I recently wrote a white paper for a client that offers three good reasons to continue marketing in a down economy and gives strategies to make marketing work when times get tough.

Download “Pragmatic Business Strategy: Nine Ways to Make Marketing Work in Challenging Times.”