Dear Dave:
My boss keeps talking about guerilla marketing. She wants our marketing department to scale back our budget and ”attack” different markets with little campaigns to see where we get the most traction. What does this mean?
Signed,
Fatigued by War Metaphors
Dear Fatigued:
It means your boss doesn’t know your target audience or how to reach them. In fact, [...]

[Read more →]

The Search Engine Marketing Integration Study conducted in April 2008 by iProspect and Jupiter Research revealed that 45% of search engine marketers do not integrate their efforts with offline channels.
The study also showed that larger companies with greater than $50 million in revenue and more than $1 million in their marketing budget integrate offline and online [...]

[Read more →]

I’ve been working with a client who is trying to fill a position for a marketing associate. They’re a small company and need a self-motivated, independent professional who will basically be the marketing department.
What a mix of skills that requires. From developing marketing plans and justifying marketing investments, to writing copy and managing vendors, to [...]

[Read more →]