Great article appeared recently in Harvard Business Publishing: “Get Out of the ‘Middle of the Road’ — or Go Out of Business” by Bill Taylor. The article’s main concept is that “high-performing companies understand that it’s not enough to be “pretty good” at everything anymore. As a company, you have to be the most of something—the most exclusive, the most affordable, the most responsive, the most friendly.”

You must command and control a market niche.

The author makes examples of Honda, Southwest Airlines and Netflix as companies who have always known what they are the best at. Taylor also points out that in an era of turmoil, it’s best to stick with a strategy you believe in. Be consistent. Don’t change with every wind shift.

My favorite quote from the article:

Legendary management guru Jim Collins puts it best: “The signature of mediocrity is not an unwillingness to change. The signature of mediocrity is chronic inconsistency.”

Read the article here.