I consider business jargon an infectious disease spreading unchecked through business communications, making many Web sites, presentations, brochures and customer proposals weak and sickly.
What is business jargon? Words and expressions that have no meaning because they are exaggerations, unsubstantiated claims, or tired cliches. They’re often associated with a particular industry or technology; any normal person running across them [...]

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One client of Klein Marketing is re-positioning its services in its market. Why did this come about? For several reasons:

The way the market positioned them was not the way they wanted to be seen. There is a difference between ‘market positioning’, which is what you do as a company to stake out a unique place [...]

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Great article appeared recently in Harvard Business Publishing: “Get Out of the ‘Middle of the Road’ — or Go Out of Business” by Bill Taylor. The article’s main concept is that “high-performing companies understand that it’s not enough to be “pretty good” at everything anymore. As a company, you have to be the most of [...]

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Dear Dave:
My company has big ambitions about growth but a very limited marketing budget. How can I best allocate my marketing to get the greatest return on investment?
Signed,
Working on a Shoestring
 Dear Shoestring:
Focus on one market sector, one customer segment only. The benefit of focusing on one market sector is that you can create a complete and [...]

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