We’ve all sat through them, half awake or multi-tasking: the dull, droning presentation. The speaker/company as the subject. Slides so text heavy you could feel them weighing down the spirits of every audience member.
Everyone knows that’s not how to give a presentation. Then why are so many presentations like this? We shouldn’t have to take it [...]

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The Web levels the playing field between big and small companies. A small local operation can have a Web presence as robust and impressive as a multi-national company, allowing it to appear much larger than it actually is.
Size doesn’t always matter. Smaller companies can play the position that every customer gets royal treatment and personal [...]

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MarketingSherpa is a great resource for b-to-b marketing strategy and tactics. They recently published a “Top Ten Marketing Fast Fixes” based on their survey data. You can access the quick fixes here.
Two findings stood out for me.

Marketers reported that speaking engagements deliver super high quality leads. This makes sense. When you’re a speaker at an industry event, [...]

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Dear Dave:
I head up both sales and marketing in my company. I’m trying hard to close this important deal and can probably do it if I lower the price more.  However, my budget is tight. What if I re-allocate some money from my marketing budget to make up for the few points I’ll lose by lowering [...]

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Starbucks recently announced it is closing 600 stores in the U.S. this year. Harvard Business School Professor John Quelch writes about Starbucks’ strategic marketing errors in “How Starbucks’ Growth Destroyed Its Brand Value.”
It’s hard to argue with any of his points. Starbucks went public and expanded too fast, losing the essence of its brand: a [...]

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