The Web site for Mapping Analytics is a lead generation machine. Here’s why:

• The most important pages are optimized for specific keywords related to the company’s products and services, and used by prospects when searching
• The site is educational in nature with plenty of white papers, executive briefs and other valuable content
• The site makes good use of landing pages to capture prospect contact information in exchange for something of value (white papers, executive briefs, etc.)
• New content is posted regularly
• Flexible environment allows for quick changes and additions to accommodate last-minute campaigns and marketing opportunities
• Good writing, clean design, easy navigation
• And yes, Written, Directed and Produced by David Klein Marketing