I recently abandoned my traditional Web site for this blog. Why did I do it? Let me count the ways:

• The Web site was old and needed updating or replacement anyway
• There are always new things in marketing to write about and discuss, and a traditional Web site isn’t as good as a blog for that purpose
• Traditional static pages that users expect — ‘About Us’ and ‘Services’ for example — I’ve still got those
• Dynamic thought, sudden ideas, newsworthy commentary — I can accommodate that on a blog
• Okay, so a blog isn’t as flashy as a corporate web site might be; there’s nothing animated or flashing or beeping or scrolling, but I believe simple and straightforward works best

Finally, social media such as blogs, podcasts, networking sites and others are gaining traction in the B2B marketing world. If I’m going to stay on top of trends and know what strategies to recommend to clients, I need to get in the trenches and discover how things work and whether they can be effective.

Why not a blog and a Web site? I could, but that would mean more time spent on me and less time helping clients do a better job of marketing. It also violates my 80/20 marketing rule.