Many marketers use of Web site landing pages to convert visitors who click from search engines, marketing e-mails or banner ads; therefore the term “post-click marketing.” Landing pages - a one-page format tied to a specific offer such as a white paper or Webinar - have a lot going for them.
Landing pages are quick and [...]

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Most marketing can be classified as either push or pull: companies push their message out to prospects and customers through tactics such as direct mail, advertisements, and email marketing; and they also establish a presence in online directories, Web sites and search engines to pull customers in real-time when prospects are searching for information, products [...]

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If your business is barbecues, sunglasses and beer, then summer is a hot time for your marketing efforts. This also is the season for a deluge of those “HOT SUMMER MADNESS!” sales from car dealers and the like. 
But what if you’re in the B2b world and your prospects have visions of summer vacation in their [...]

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Have you ever seen little kids playing organized youth soccer? Without fail, they swarm like bees to wherever the ball is — sideline to sideline, end to end. Then the ball gets kicked or squirts out and the swarm buzzes in a new direction. The kids haven’t learned to play their positions yet, or don’t [...]

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Vilfredo Pareto was the early 20th century Italian economist credited with establishing the 80:20 rule, sometimes called ‘The Vital Few, the Trivial Many.’
Pareto established that 80 percent of the land in Italy was owned by 20 percent of the population. He later applied this principle to other areas of his life, noting that 80 percent of [...]

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My top recommendation about annual reports: don’t miss this opportunity to foster a compelling, human voice for the top executive in the Letter to Shareholders. By voice I mean a personality. I mean style . . . leadership style, communication style. Vision.
Good letters, even corporate letters to shareholders, are personal. One of the best letters [...]

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Right now, potential customers are searching online for information about products and services like yours. Do they have an urgent buying need? Maybe. More likely, they are in the information-gathering phase of their buying process.

How can you help them during this phase and get on their short list of potential solution providers? By offering relevant, [...]

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